About

Hamilton-built. Globally minded.

Widespread Marketing is a founder-led agency for local businesses and service operators who are done being treated like a ticket. We make work that is strategic and genuinely well-made — then we stay on it.

Strategy session at night

The idea

Local businesses deserve better than leftover creative.

Most agencies put juniors on the local accounts and save the A-team for logos you’ve already heard of. We inverted that. Tom built Widespread so a Hamilton operator gets the same standard of strategy, production, and systems as a brand that spends seven figures — and brought together a team of experts, like Salman, Lucas and Miguel, to make sure of it. That’s how you actually take a brand further than the next concession road.

How we operate

Four rules we don’t break

01

Founder on every account

You did not hire a logo and a junior. Tom stays on the account from the first call to the work that ships — backed by expert team members, not a junior bench.

02

Local, with global craft

We live in Hamilton. We make work that looks like it could run anywhere. That combination is the point.

03

Systems, not stunts

Content, ads, web, and AI should reinforce each other. We build engines, not one-off posts that disappear in 48 hours.

04

Clear numbers

Weekly reports. Tracking installed correctly. Pricing said out loud. No mystery retainers, no vanished spend.

The experts

Founder-led. Expert-built.

T

Tom Matukala

Founder, Strategy & Production

Tom built Widespread around a simple idea: local businesses deserve marketing that is both strategic and genuinely well-made. His path runs through financial services marketing, audio engineering, and music marketing — disciplines that do not usually overlap. Together they give him the analytical rigor of performance work, the technical precision of studio production, and a sharp instinct for content people actually watch. He works directly on every account, from strategy through final delivery.

S

Salman Chowdhury

AI Systems & Growth

Salman works from a simple premise: the people building something worthwhile deserve a partner who is invested in their success, not a vendor executing tasks. He cuts the busywork that eats an operator’s day, tightens costs, and finds the leverage that turns hours saved into revenue gained. Rather than generic AI tooling, he builds systems tailored to what a specific business actually needs — from streamlining operations to creating entirely new capabilities.

L

Lucas Johnson

Lead Branding Associate

Lucas works from a simple standard: if the production quality is good enough for a national account, it is good enough for the Hamilton storefront next door. Fifteen-plus years in content and marketing took him from creative director at an agency to running his own commercial photography, videography, and web design studio in Burlington, Ontario — with campaign work for Bank of Montreal, Universal Music Canada, MailChimp, Pita Pit, and the City of Hamilton’s official tourism campaign. He brings that same brand discipline and production value to every account he touches, so a local business looks and sounds like the brand it is actually competing with.

M

Miguel Sarte

Senior Director

Miguel brings a people-first approach to sales, built around understanding people, building trust, and turning conversations into lasting business relationships. He believes great sales begin with listening — understanding what a business needs, identifying opportunities, and finding the right way to help it grow. With a natural ability to connect with people and a strong background in sales, Miguel focuses on building meaningful client relationships, developing sales opportunities, and driving business growth. He brings energy, confidence, and a results-driven mindset to every interaction, believing that successful partnerships are built on trust, communication, and delivering on promises. His approach is simple: understand the client, recognize the opportunity, and make things happen.

Ready to grow?

LET’S MAKE IT
HAPPEN.

Partner with Widespread Marketing and take the brand to the next level — with founders on the work, not a ticket queue.

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No obligation. Just opportunity.